Post by account_disabled on Feb 25, 2024 0:15:34 GMT -5
To help gain some insight into this user behaviour we think the below metrics are the ones to keep a close eye The on Pageviews Measure the total number of pages viewed on your website. to provide insight into what are the topperforming pages on a site. Average session duration This metric measures the average length of sessions on a website. For the majority of websites a higher average session duration number suggests a wellperforming site as it shows users are interested in your websites content.
Pages per session The average number of pages viewed during a session on a website. More pages per session mean that users are engaged and exploring more of your site. Internal linking is a huge part of publishing successful content and therefore if your pages per session metric Sweden Mobile Number List are low consider using more internal links to other pages and content within your website to encourage site exploration. Bounce rate Bounce rate is defined as the percentage of visitors that leave a webpage without taking an action such as clicking on a link filling out a form or making a purchase. If a page on a website has a high bounce rate this would indicate that the landing pages are not relevant to your website visitors.
A negative user experience can have a detrimental impact on a websites performance so all landing page content must be appropriate for your target audience. Conversions Conversions the final part of the ABC funnel. A conversion occurs when a visitor takes an action on a website and converts to a customer. These conversions can come in many forms and do not always equate to a purchase or sale. For example for some organisations a website conversion may look like signing up to an email newsletter or downloading a brochure. We think there are two important conversion metrics to track Goal completions Goals can be set up in Google Analytics and can range from spending minutes on the site to signing up to an email list.
Pages per session The average number of pages viewed during a session on a website. More pages per session mean that users are engaged and exploring more of your site. Internal linking is a huge part of publishing successful content and therefore if your pages per session metric Sweden Mobile Number List are low consider using more internal links to other pages and content within your website to encourage site exploration. Bounce rate Bounce rate is defined as the percentage of visitors that leave a webpage without taking an action such as clicking on a link filling out a form or making a purchase. If a page on a website has a high bounce rate this would indicate that the landing pages are not relevant to your website visitors.
A negative user experience can have a detrimental impact on a websites performance so all landing page content must be appropriate for your target audience. Conversions Conversions the final part of the ABC funnel. A conversion occurs when a visitor takes an action on a website and converts to a customer. These conversions can come in many forms and do not always equate to a purchase or sale. For example for some organisations a website conversion may look like signing up to an email newsletter or downloading a brochure. We think there are two important conversion metrics to track Goal completions Goals can be set up in Google Analytics and can range from spending minutes on the site to signing up to an email list.